At the opening of the Geneva Time Exhibition
from 17th to 22nd January 2010

Not to be missed, and created especially for this event: the "Coup de foudre" movie featuring Arc Attack’s live performance in which the first watch of the collection is literally struck down by the artists.
As a vibrant tribute to the Gilbert & George spirit, Artya conceives a contemporary work of art, a true allegory for the creative process that has inspired and guided this maverick collection.